Case study · Automated test equipment · US & UK
Intepro Systems: two sites an engineer can trust.
Intepro Systems builds automated test equipment and programmable power for aerospace, defense, EV, semiconductor and grid test, and has been engineering-led since 1981. We rebuilt inteprosystems.com and launched a separate inteprosystems.uk for its British programmes in August and September 2026.
Built with Campbell Digital Studio · Run by Digital Gravity
- datasheet figures checked by an automated transcription gate
- 198
- sitemap URLs on the US and UK sites (checked Oct 10, 2026)
- 127 + 70
- third-party scripts on the live homepage
- 0
- non-brand Google impressions vs. last year, first month after cutover
- +19%
The brief
Buyers who read the spec sheet before the sales copy.
Intepro's customers are test engineers and programme managers. They compare voltage ranges, standards and part numbers, and a wrong figure costs more trust than a missing one. The site had to be fast and precise before it was persuasive.
inteprosystems.com
A product catalogue with a fact-checker built in.
- Rebuild started August 23, 2026: AC sources, DC power supplies, electronic loads and turnkey ATE systems, each on its own page.
- A datasheet-transcription gate that checks product figures against the source datasheets: 198 figures verified, and two specification errors on the old site corrected.
- Open Graph cards across the site, and a request-a-quote flow live since September 5, 2026.
- No third-party scripts on the homepage: every script the page loads is served from Intepro's own domain.
inteprosystems.uk
A UK site that isn't a copy of the US one.
Intepro UK in Sandhurst, Berkshire sells into British defence, grid-connection and EV programmes, which are assessed against different documents than American ones. The UK site, started September 5, 2026, is written around those standards.
A divergence check runs against the US corpus in CI, so the two sites stay genuinely different. The UK site launched with four sourced briefings.
Sep 6 – Oct 6, 2026 vs. 2025
An early search signal, reported straight.
In Google Search Console, in the two months before cutover, non-brand impressions on inteprosystems.com were running 4% behind the same period of 2025. In the first month after it, they ran 19% ahead: 22,211 against 18,631.
Non-brand Google clicks stayed ahead of last year, up 14% (216 against 189). They were already up 24% before the cutover, so we are not crediting the rebuild with that. One month is an early read, and we will keep measuring.
- non-brand impressions, Sep 6 – Oct 6, 2026 (18,631 a year earlier)
- 22,211
- non-brand Google impressions vs. last year, before vs. after cutover
- −4% → +19%
- non-brand Google clicks vs. last year after cutover
- +14%
At a glance
- US build started
- August 23, 2026
- UK build started
- September 5, 2026
- Sitemap URLs
- 127 (.com) + 70 (.uk), checked Oct 10, 2026
- Structured data
- Organization, ContactPoint, PostalAddress, WebSite
- Stack
- Next.js on Vercel, both sites
Where the numbers come from
- Build dates, datasheet gate, quote-form date and UK divergence check: Intepro Systems and Intepro Systems UK repository history and the September 25, 2026 status report.
- Third-party scripts and sitemap counts: the live sites, checked October 10, 2026.
- Non-brand impressions after cutover vs. 2025: Google Search Console, stored in MeasureOS.Measurement reference: measureos:window:v1:intepro-systems:gsc.impressions:2026-09-06..2026-10-06:vs:2025-09-06..2025-10-06:8f812faa173d1da3
- Non-brand impressions before cutover vs. 2025.Measurement reference: measureos:window:v1:intepro-systems:gsc.impressions:2026-07-08..2026-09-04:vs:2025-07-08..2025-09-04:56862c4e7626f7ba
- Non-brand clicks after cutover vs. 2025.Measurement reference: measureos:window:v1:intepro-systems:gsc.clicks:2026-09-06..2026-10-06:vs:2025-09-06..2025-10-06:366688be88ae698b
- Non-brand clicks before cutover vs. 2025.Measurement reference: measureos:window:v1:intepro-systems:gsc.clicks:2026-07-08..2026-09-04:vs:2025-07-08..2025-09-04:0413a50267eb97dd
See it yourself
Read it the way an engineer would.
Open a product page on either site and check the figures against the datasheet.
Visit inteprosystems.com (opens in a new tab)
