Insights
Field notes on sites that rank and software that works.
How we build, measured against what we have shipped. Every article opens with a direct answer, shows the method, and cites its sources.
Articles
Technical SEO · 11 min read
Entity SEO and schema markup for service businesses: a working playbook
What entity SEO is, which schema types a service business needs, how to connect them with stable @ids, and what structured data will not do.
Local SEO · 12 min
Programmatic local pages without thin content: how we build city × service matrices
Where Google draws the doorway-page line, how to give every city × service page real local substance, and the uniqueness gate we run before launch.
Engineering · 10 min
Why we build client websites on Next.js (and when we don't)
Prerendering, metadata and sitemap control in code, typed data for programmatic pages, and the cases where WordPress is still the right call.
Agency partnerships · 9 min
White-label web development for agencies: what to put in writing first
How white-label development works, the seven terms to settle before production, and how to vet a partner without trusting a portfolio alone.
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The services these notes come from
Each article is written from a service we run for clients. If one describes a problem you have, the matching service page shows how we would handle it, and our work shows the results.
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