Web design & development
Websites engineered to be found, trusted and acted on.
We design and build custom websites for businesses whose site has to produce work, not just look the part. Every build ships fast, accessible and structured for search, with tracking that shows which pages bring in leads.
In short
Digital Gravity is a web design and development company that builds websites in code, on Next.js, React and TypeScript, instead of on themes or page builders. An engagement covers information architecture, design, development, structured data, analytics and a launch plan that keeps the search history of every existing URL intact.
What every build includes
Design that earns the call
Layouts built around the one or two actions that matter to your business: request an estimate, call, book. Those actions stay within reach on every page, on a phone held in one hand.
Speed you can measure
Pages are prerendered and served from a global edge network. We set budgets against Google's Core Web Vitals thresholds: largest paint within 2.5 seconds, interaction response at or under 200 ms, layout shift at or under 0.1.
Search structure from day one
Service and location pages, a deliberate internal-link plan, self-referencing canonicals, an XML sitemap with truthful last-modified dates, and Schema.org data generated from the same source as the visible page.
Accessibility as a requirement
Semantic HTML, full keyboard navigation, visible focus, WCAG AA contrast, and layouts that hold together at 375 pixels wide and at 200% zoom.
Lead tracking that counts people
Form submissions and tap-to-call clicks are attributed to the page that produced them. Spam and test entries are filtered out by reading the message content before anything reaches a report.
Ownership on your side
The code repository, domain, hosting, analytics and Search Console sit in accounts you control. If you ever leave, there is nothing proprietary to export.
How we work
From the old site to the new one without losing ground
Inventory
We crawl every URL on the current site and pull its search traffic and backlinks, then decide what stays, what merges and what redirects. Pages with search equity don't get dropped.
Architecture
The sitemap, page types and internal-link plan come before visual design, so every page has a job and a search term it owns, and no two pages compete for the same one.
Design and build together
We design in the browser against real content. You review a working staging site on your own phone, with real navigation, forms and page speed, not a slide deck of mockups.
Pre-launch verification
Every sitemap URL returns 200 or a deliberate 301, every page is self-canonical, nothing is accidentally noindexed, structured data parses, and Lighthouse runs on mobile.
Cutover and indexing
We switch DNS, submit the sitemap to Google Search Console, notify Bing through IndexNow, and check indexing daily through the first weeks.
Why code, not a builder
A custom Next.js build compared with a theme or page builder
Themes and page builders are fine for a brochure that rarely changes. When a site has to rank across many services and locations and stay fast, the differences start to cost money.
| Custom Next.js build | Typical theme or page builder | |
|---|---|---|
| What loads in the browser | Only the code each page needs; most pages ship as prerendered HTML | The builder's runtime and every plugin's scripts, on every page |
| Structured data | Generated from the same data that renders the page, so it can't drift | Added by plugins, often duplicated or out of step with the page |
| Hundreds of location pages | Built from typed data, each with its own copy and local facts | Manual duplication, or one thin template with the city name swapped |
| Public attack surface | No admin login or plugin stack exposed on the public site | An admin panel and plugins that need constant patching |
| Leaving the vendor | Plain code in your own Git repository | Content stored in the builder's own format |
WordPress is still the right answer for some teams. We maintain and extend WordPress sites when staying makes economic sense, and migrate when the platform itself is the constraint.
Proof
Builds you can open right now
- Pro 1 PaintersWordPress to a 460+ page Next.js build. All 75 legacy URLs kept live or 301-redirected; four real service requests in the first five days.See the details
- Streamlined PlumbingA new company on a brand-new domain. The first customer call came 26 hours after launch, and Google indexed 406 of 413 pages within about three weeks.Visit the live site (opens in a new tab)
- Air SolutionsThe old site had no working web form. The rebuilt one caught an after-hours AC repair request on its opening weekend.Visit the live site (opens in a new tab)
Tools we build with
- Next.js
- React
- TypeScript
- Tailwind CSS
- Vercel
- Postgres
- Resend
- Cloudflare Turnstile
- GA4
- Google Search Console
Frequently asked questions
How long does a custom website take to build?
It depends on page count, how much approved content exists, and whether we are migrating an old site. A focused site with copy ready moves quickly; a migration with hundreds of service and location pages gets a written schedule after we have inventoried the old site. You get the schedule before you sign.
How much does a custom website cost?
We quote after a scoping call, because page count, migration work and integrations drive the price. Ongoing SEO and content after launch is priced openly: our retainers start at $800 a month and are listed on the retainers page.
Will we lose Google rankings if we move off WordPress?
Not if the migration is planned. We map every legacy URL to a destination, keep what works, 301-redirect the rest and keep canonicals and the sitemap consistent. On the Pro 1 Painters migration all 75 legacy URLs were kept or redirected, and average Google position went from 32.8 across the prior year to 16.7 in the first week.
Can our team edit the site after launch?
Most clients send changes to us and we ship them, usually under a retainer. If your team wants to publish on its own, we scope an editing workflow for the content that changes often, such as posts and project galleries, and keep layout and code in version control so the site stays fast and hard to break.
Do you work on WordPress sites?
Yes. We maintain and extend WordPress when staying is the sensible economic choice, and migrate to Next.js when the platform is what's holding the site back.
Who owns the website when it's finished?
You do. The repository, the domain, the hosting account, Google Analytics and Search Console are set up under accounts you control, with us added as a user rather than the owner.
Related services and reading
- Local SEOLocation pages, schema, Google Business Profile, content and same-day indexing, with a monthly report of verified leads.
- Custom Software & Web AppsBooking engines, portals, dashboards and integrations built around your real workflow, with correctness enforced in the database.
- White-Label DevelopmentNext.js builds, WordPress support, migrations and SEO fulfilment under your agency's brand, with the terms in writing first.
Talk it through with the people who'd build it.
Twenty minutes on Google Meet. Tell us what you need; we'll tell you plainly what we'd do and whether we're the right fit.