Case study · Painting contractor · Mobile & Baldwin County, AL
Pro 1 Painters: leads in week one, not quarter three.
Pro 1 Painters is a residential and commercial painting contractor working out of Mobile and Spanish Fort, Alabama. We rebuilt their website in June 2026. This page is what happened next, measured in customer requests, not vibes.
Built with Campbell Digital Studio · Run by Digital Gravity
- real service requests in the first 5 days live
- 4
- verified form leads + tap-to-call clicks, month one
- 8 + 25
- organic clicks in month one, vs. ~112/mo the prior year
- 426
- organic clicks Jul 8 – Oct 6, 2026: about twice the old site's whole 2025
- 2,717
Where they started
A whole year of the old site: 1,340 clicks.
Under the previous vendor, the old WordPress site averaged Google position 32.8 across 2025 (page four territory) and pulled 1,340 organic clicks for the entire year. That works out to roughly 112 clicks a month for a company covering two counties.
The company itself was fine. The demand was there. The website just wasn't in the room when homeowners went looking for a painter.
What we shipped
The short version of the build.
- WordPress to Next.js migration, cut over June 7, 2026. All 75 legacy URLs kept live or 301-redirected, email untouched.
- 460+ pages at launch: a programmatic city × service architecture spanning Mobile and Baldwin County.
- An on-device AI Color Visualizer that recolors a homeowner's own photo with real paint picks, right in the browser.
- A native blog engine with 521 posts publishing on a weekday drip.
- Two Google Business Profiles (Mobile + Spanish Fort) run through API automation, with field photos coming in over Telegram.
- Every page auto-submitted to Google, Bing, and Yandex on a daily indexing job.
Days 1–5
Four homeowners asked for estimates before the site was a week old.
In the first five days after cutover, four real customer service requests came through the site's forms, from Fairhope, Theodore, Mobile, and Spanish Fort. Not spam, not tests. People asking to have something painted.
Google moved just as fast. Within those same five days, 121 pages were already drawing impressions, the site had logged 14,900 impressions and 115 clicks, and average position sat at 16.7, against the old site's full-year 32.8.
Migration hygiene held too: every sitemap URL returned 200, self-canonical, with zero pages noindexed.
- pages drawing Google impressions by day 5
- 121
- impressions in the first 5 days
- 14,900
- average position in week one, from 32.8
- 16.7
Month one · Jun 8 – Jul 5, 2026
One month of the new site did what the old one needed nearly four months to do.
The first full month closed at 426 organic clicks on 66,061 impressions, with average position at 18.7. Set that against the prior vendor's baseline of roughly 112 clicks a month.
Clicks only matter if they turn into customers, so we count those separately and strictly: 8 verified form leads (spam- and test-filtered by reading the actual message content) plus 25 cleaned tap-to-call clicks. All organic. None of it borrowed from paid ads.
Under the hood at the one-month mark: 84 keywords on page 1 of Google, 298 of the sitemap's 464 URLs indexed and climbing, and PageSpeed scores of 86 mobile / 96 desktop.
- impressions in month one
- 66,061
- verified form leads, filtered by message content
- 8
- cleaned tap-to-call clicks
- 25
- PageSpeed, mobile / desktop (median of 5 runs)
- 86 / 96
Jul 8 – Oct 6, 2026
Ninety-one days later: twice the old site's entire year.
Across the 91 days from July 8 to October 6, 2026, Google Search Console recorded 2,717 organic clicks and 385,407 impressions for pro1painters.com. The old site earned 1,340 clicks in all of 2025.
Almost all of it is non-brand: 2,649 of those clicks came from searches that did not include the company's name. These are people looking for a painter, not people looking for Pro 1.
- organic clicks, Jul 8 – Oct 6, 2026
- 2,717
- of them from non-brand searches
- 2,649
- search impressions in the same 91 days
- 385,407
The client's own numbers
What the owners count on their side of the ledger.
We track what our tooling can verify. The owners track estimates and closed jobs. By their count, June 2026 brought 77 estimates against 60 in the same month the year before.
Of the 8 verified form leads from month one, the client reports 4 closed into jobs, worth an estimated $25–30K in revenue from form leads alone. Their figures, from their books.
For scale: the client's own 2025 P&L under the prior vendor showed 135 organic website leads for the full year, closing 31. That's the baseline this site is now being measured against, one month at a time.
At a glance
- Live since
- June 7, 2026
- Sitemap URLs
- 538 (checked Oct 10, 2026)
- Homeowner tools
- AI color visualizer, cabinet painting cost estimator, stain decoder
- Structured data
- HousePainter, HomeAndConstructionBusiness, WebSite
- Stack
- Next.js on Vercel
Where the numbers come from
- Days 1–5 and month one: Google Search Console and hand-verified form/call logs, reported July 2026.
- Jul 8 – Oct 6, 2026 clicks: Google Search Console, pro1painters.com property, stored in MeasureOS.Measurement reference: measureos:window:v1:pro-1-painters:gsc.clicks:2026-07-08..2026-10-06:6af17b471ce5963f
- Jul 8 – Oct 6, 2026 non-brand clicks.Measurement reference: measureos:window:v1:pro-1-painters:gsc.clicks:2026-07-08..2026-10-06:c7408855fc7e514e
- Jul 8 – Oct 6, 2026 impressions.Measurement reference: measureos:window:v1:pro-1-painters:gsc.impressions:2026-07-08..2026-10-06:c4929bf707595d0f
- Estimates, closed jobs, revenue and 2025 P&L lead counts: owner-reported.
See it yourself
The site is live. Go click around.
Try the color visualizer on a photo of your own wall while you're there.
Visit pro1painters.com (opens in a new tab)
