White-label for agencies
White-label web development for agencies that sell the strategy.
Your agency keeps the client relationship and the brand. We handle the design-to-code production, migrations and search infrastructure behind it, under your name or with a Powered by Digital Gravity credit, agreed in writing before we start.
In short
White-label web development is production work an agency resells under its own brand: the partner builds, the agency delivers and owns the client relationship. Digital Gravity provides this for agencies as Next.js builds, WordPress support and migrations, programmatic SEO infrastructure and ongoing search fulfilment.
What partner agencies hand us
New builds in Next.js
Your approved design, or ours under your brand, built into a fast, accessible site with schema, forms, analytics and call tracking already wired.
WordPress continuity
Not every client needs to move. We maintain and extend existing WordPress sites when that is what the account calls for.
Migrations that keep rankings
URL inventory, redirect maps, content carry-over and post-launch indexing checks, so a redesign doesn't erase a client's search history.
Search infrastructure
Programmatic service and location pages, structured data, sitemaps and indexing automation behind the SEO strategy your agency sells.
Ongoing fulfilment
Monthly SEO, content and Business Profile work delivered under your agency's brand, with reports you can forward as your own.
A working staging site
You review a live staging build with real navigation, forms and layouts on every device, not a stack of mockups.
How we work
How a partnership starts
Operating agreement
Client contact rules, branding, scope, revisions, ownership and escalation go in writing before the first build enters production.
Complete brief
Services, locations, approved copy, brand assets, form recipients, platform access and one named decision-maker. A complete intake is what makes fast production possible.
Staging review
Your team reviews the working site and sends consolidated feedback through the agreed channel.
Launch under the agreed brand
Under your agency's name, with a Powered by Digital Gravity credit, or something between the two. The agreement decides it before launch.
Put it in writing
The seven terms we settle before the first build
White-label partnerships rarely fail on code. They fail on terms nobody wrote down. These are agreed before production starts:
| Term | What we agree | Why it matters |
|---|---|---|
| Client contact | Who talks to the end client, from which address, and what happens if a client replies to us by mistake | Unplanned direct contact is the fastest way to damage a partnership |
| Branding | Fully white-label, a Powered by credit, or a mix | No surprises in the footer on launch day |
| Scope and revisions | Included review rounds and what counts as new scope | Post-launch requests are where white-label margins disappear |
| Intake standard | What a complete brief contains before work starts | A build started on partial information stalls, and the delay lands on the agency |
| Decision-maker | One named approver at the agency | Conflicting feedback is the most common cause of schedule slip |
| Ownership | Code, domain, analytics and hosting sit with the agency or its client | An agency must be able to answer 'who owns this?' for its own client |
| Escalation | Who is reachable, how fast, and what counts as urgent | Sites break at inconvenient times |
Proof
The model, live
- Permian MediaA media agency in Carlsbad, New Mexico. Its footer reads Website by Permian Media, Powered by Digital Gravity: the agency's brand out front, our infrastructure underneath.Visit the live site (opens in a new tab)
- Real Property PurveyorsWe run technical SEO, structured data and editorial content on a site designed by another studio, and handled the domain migration with page-by-page redirects.See the details
Frequently asked questions
Will our client know Digital Gravity built the site?
Only if you want them to. Work can be fully white-label under your brand, carry a Powered by Digital Gravity credit, or sit between the two. It is decided in writing before launch.
How is white-label work priced?
Privately, after we understand expected volume, build scope, stack, migration load and ongoing responsibilities. Two agency pipelines rarely create the same production obligation, so there is no public package menu for partners.
Do our clients have to move to Next.js?
No. Next.js is our default for new builds, but we work inside WordPress when the client wants to stay there. We recommend migrating only when the old platform is causing a real performance, maintenance or search problem.
Who owns the code and accounts?
Your agency or your client. Repositories, domains, analytics and hosting are set up under accounts on your side, with us added as users. Ending the relationship should be an access change, not a migration.
Can you handle ongoing SEO under our brand too?
Yes. Monthly SEO, content, Business Profile work and indexing can be delivered under your agency's name, with reports formatted for you to forward.
What do you need from us to start?
A signed operating agreement and a complete brief: services and locations, approved copy, brand assets, form recipients, platform access and one decision-maker.
Related services and reading
- Web Design & DevelopmentCustom websites in Next.js: fast, accessible, structured for search, and migrated without losing the rankings you already have.
- Local SEOLocation pages, schema, Google Business Profile, content and same-day indexing, with a monthly report of verified leads.
- Custom Software & Web AppsBooking engines, portals, dashboards and integrations built around your real workflow, with correctness enforced in the database.
Talk it through with the people who'd build it.
Twenty minutes on Google Meet. Tell us what you need; we'll tell you plainly what we'd do and whether we're the right fit.